deconstruction is the process of breaking down complex systems into the smallest elements possible. once individual elements have been identified, a clear understanding is gained of how they work in isolation and their part in a broader ecosystem, before restructure can be planned.

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imagine this – a child playing with blocks will often break down a construction and start again, finding new and innovative ways to build, using the same materials. it is hard not to be precious about something you have created, but attachment to the comfort of existing processes blinds us to opportunity. 

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traditional mindsets towards operational structures are not only inefficient, but no longer suitable for the current world of work. examining business operations from the top down can lead to small, key areas being overlooked, allowing inefficiencies a chance to perpetuate. deconstruction supports accelerated thinking and process based working, making businesses more agile, sustainable and efficient.